Privacy Policy

Last updated: Jan 2026 

This Messaging Privacy Policy explains how Apruv Inc. (“Apruv,” “we,” “our,” or “us”) collects, uses, and protects personal information in connection with SMS/text messaging services provided on behalf of businesses using our platform (“Service Providers”).

1. Information We Collect

When you interact with SMS messages sent through Apruv, we may collect:

• Your name
  
  
• Your phone number
  
  
• Service-related information (e.g., appointment details, service history)
  
  
• Message interaction data (e.g., message delivery, responses, opt-in/opt-out status)
  
  

2. How We Use Information

We use this information to:

• Send service-related communications on behalf of Service Providers
  
  
• Provide appointment reminders and service updates
  
  
• Deliver service verification content (such as video summaries or service reports)
  
  
• Facilitate follow-up communication and feedback requests
  
  
• Maintain records of consent and messaging preferences
  
  
• Improve service delivery and platform performance
  
  

3. How Information Is Shared

Apruv does not sell or share personal information with third parties for marketing purposes.

We may share information only with:

• The Service Provider you are interacting with
  
  
• Service providers necessary to deliver SMS messages (e.g., telecommunications providers)
  
  
• Legal authorities if required by law
  
  

4. Consent to Receive Messages

You provide consent to receive SMS messages by:

• Providing your phone number during service signup or scheduling
  
  
• Submitting a form on a Service Provider’s website
  
  
• Providing consent during a service interaction
  
  

Message frequency varies based on your interactions with the Service Provider.

5. Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying:

STOP

After opting out, you will no longer receive SMS messages unless you opt in again.

6. Help & Support

For help, reply:

HELP

You may also contact the Service Provider directly for assistance regarding your service.

7. Data Security

We take reasonable measures to protect personal information from unauthorized access, disclosure, or misuse.

8. Data Retention

We retain personal information only as long as necessary to provide messaging services, comply with legal obligations, and maintain records of consent.

9. Role of Apruv

Apruv provides messaging services on behalf of Service Providers. Each Service Provider is responsible for its services, customer relationships, and how it collects customer information.

10. Changes to This Policy

We may update this Messaging Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

11. Contact

If you have questions about this Messaging Privacy Policy, you may contact us at:

support@apruv.io